Working Methodology
1. Understanding the problem
2. Designing the research
3. Obtaining the information
4. Analysing the information
5. Interpreting and presenting the results
Types of study
Quantitative Research
Personal interview
Telephone interview
Qualitative Research
Discussion groups
In-depth interviews
Mystery shopping
Observation
Desk Research
Documentation / Secondary data
Analysis of client databases
Our difference
We place particular emphasis on understanding the problem, guaranteeing the quality of the information obtained, and putting the results across clearly.
|